It all comes down to the difference between an additive and subtractive color spectrum. Another way to think about it is light vs physical color. If you were to shine three lights colored red, green, and blue respectively on the same spot, the resulting light would appear white. However, if you were to put red, green, and blue paint in the same spot, it would come out black. Your computer monitor uses the additive, light-based color spectrum while printing always uses the subtractive, pigment based color spectrum. Unfortunately, print isn’t capable of getting the same bright colors that monitors can. However, using press-quality Pantones can get brighter colors that traditional CMYK digital printers can not. But these colors come at a considerable cost due to using a much more expensive technology.